U.S. presidential campaigns provide a unique window into society and reveal the obsession with celebrities, according to a new book by two U.S. linguistic anthropologists. Michael Lempert, a linguistic anthropologist at the University of Michigan and Michael Silverstein of the University of Chicago are authors of Creatures of Politics: Media, Message and the American Presidency. They “dissect” the construction and presentation of a presidential candidate’s “message,” which includes appearance, style of speech, gesture and their packaged biography. Lempert is quoted as saying, “Basically, we’ve come to rely on the characterizations of candidates that this system has invented to help us make sense of which candidates we should support…We not only have debates, but endless debates about the debates.” The debates are a form of theater to take the measure of the candidates their appearance, their pronunciation, their use of gestures, even their gaffes, which explains why George W. Bush, famous for his trouble with language, could be perceived to have done well in the 2004 presidential debate with John Kerry. According to Silverstein, “Kerry was, ironically, viewed as being the more patrician — his extended family was wealthy, but his parents were upper-middle class — based on his grammar and elocution.” As reported in the Washington Times, Silverstein says that the candidates take their cues from celebrities.
• (A) mazing corn
The New York Times carried an article describing how many American corn farmers are looking to corn mazes and tourism to make ends meet. Corn mazes have become so popular in the past decade that those who engage in the craft hold annual conventions. Mazes are enhanced with zip lines, live zombie scarecrows, and corn cannons that can shoot an ear of corn across a field. People buy tickets online or pay on hand-held devices, sometimes handing over $20 or more. The article quotes Kendall Thu, a cultural anthropology professor at Northern Illinois University and editor of the journal Culture & Agriculture: ”Corn mazes are similar to the cultural connections farmers markets and C.S.A.’s are creating between two worlds” [C.S.A.’s are community-supported agriculture programs in which customers buy produce from farmers in advance]. Unlike farmers markets with their upscale appeal in urban areas, corn mazes are popular among suburban people who long for an imagined country experience.
• Pay higher tuition in Florida to take anthropology?
An editorial in the Orlando Sentinel commented on a recent plan for higher education in Florida as short-sighted, discriminatory, and financially backward: :It should come as no surprise that a state task force, created by Gov. Rick Scott to study the public university system, is suggesting Florida place a priority on students interested in pursuing degrees in the STEM (science, technology, engineering and math) fields. But it’s shocking to hear the group’s proposal — lower tuition for in-demand degrees. Just last year, University of Florida President Bernard Machen suggested the opposite. In the face of a $300 million cut to the university system, Machen asked lawmakers for the flexibility to increase tuition for high-demand degrees that lead to high-wage jobs.” Continue reading “Anthro in the news 11/5/12”










