Anthro in the news 3/11/13

• On gender equality in Cuba

A report on the status of women in Cuba, “Women’s Work: Gender Equality in Cuba and the Role of Women Building Cuba’s Future,” credits the leaders of the revolution with mandating and enforcing rules and laws guaranteeing gender equality and women’s rights, which have made Cuba among the highest-ranking nations in the advancement of women.

Women's Work
Report cover

An article in The New York Times discussing the report quotes María Ileana Faguaga Iglesias, a Cuban cultural anthropologist and historian who argues that the story of Cuba’s progress toward gender equality is overstated. She expressed the frustration of highly educated women: ”We have to distinguish that access to university studies does not necessarily give us power … What’s more, to be in positions that are supposedly positions of power does not necessarily permit the exercise of power.”

Still, Cuba ranks high in international surveys on women. The World Economic Forum’s 2012 Global Gender Gap Report ranked Cuba 19th among 135 countries, up one notch from 2011, one of only two Latin American nations in the top 20 (Nicaragua ranked ninth). By comparison, the United States fell to 22 from 17 in the survey, which measured the health, literacy, economic status and political participation of women.

• Women on Wall Street

In an interview on the Bill Moyers report, cultural anthropologist Melissa Fisher comments that women could not have entered the U.S. professional workforce in significant numbers without the liberal feminist movement’s insistence on the opening up of formerly male bastions, such as finance. In her book Wall Street Women, Fisher charts the evolution of the first generation of career women on Wall Street. She is a cultural anthropologist and visiting scholar in the Department of Social and Cultural Analysis at New York University.

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Anthro in the news 2/25/13

• Human Terrain System update

According to an article in USA Today, a $250 million U.S. Army program designed to aid troops in Iraq and Afghanistan has been riddled by serious problems that include payroll padding, sexual harassment and racism. The article cites Hugh Gusterson, an anthropology professor at George Mason University who has studied the program.

U.S. soldiers pass out toys during a Human Terrain Team site survey mission in Iraq, 2009. (Photo: Spc. Benjamin Boren)
U.S. soldiers pass out toys on a Human Terrain Team mission in Iraq, 2009/Spc. Benjamin Boren

In an email to USA Today, he said: “It’s another example of a military program that makes money for a contractor while greatly exaggerating its military utility … The program recruited the human flotsam and jetsam of the discipline and pretended it was recruiting the best. Treating taxpayer money as if it were water, it paid under-qualified 20-something anthropologists more than even Harvard professors. And it treated our [AAA] ethics code as a nuisance to be ignored.”

In Afghanistan, the Human Terrain teams feed information to military intelligence centers called Stability Operations Information Centers. The reports are designed to help determine potential targets and adversaries. “We don’t know how that information is useful in identifying a group or individual,” said R. Brian Ferguson, a Rutgers University cultural anthropologist who has studied the program. USA Today has obtained a soon-to-be published report by the National Defense University, a Pentagon-affiliated think tank, noting that Human Terrain System efforts “collectively were unable to make a major contribution to the counterinsurgency effort.”

• Follow the vodka

An article in The Atlantic described the growing role of sociocultural anthropology in marketing studies. It highlights the work of Min Lieskovsky, a 31-year-old straight New Yorker who mingled freely and occasionally ducked into a bathroom to scribble notes about a lesbian party in Austin, Texas, that was heavily infused with vodka.

Absolut vodka
Absolut vodka/Wikipedia

Liekovsky had recently left a Ph.D. program in sociocultural anthropology at Yale University, impatient with academia but eager to use ethnographic research methods. The consulting firm she worked for, ReD Associates, is at the forefront of a movement to deploy social scientists on field research for corporate clients. The vodka giant Absolut contracted with ReD to infiltrate American drinking cultures and report on the elusive phenomenon known as the “home party.”

The corporate anthropology that ReD and a few others are pioneering is the most intense form of market research yet devised. ReD is one of a handful of consultancies that treat everyday life — and everyday consumerism — as a subject worthy of the scrutiny. According to the article, many of the consultants have trained at the graduate level in anthropology but have forsaken academia—and some of its ethical strictures—for work that frees them to do field research more or less full-time, with huge budgets. And agendas driven by corporate interests.

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