• No sex please, for young Japanese
An article in The Guardian describes changing patterns of sex, love, and marriage, or none of the above in urban Japan. The article quotes cultural anthropologist Tomomi Yamaguchi, a Japanese-born assistant professor of anthropology at Montana State University as saying: “Remaining single was once the ultimate personal failure…But more people are finding they prefer it.” Being single by choice is becoming, she believes, “a new reality” in urban Japan. The current flight from marriage may signal a longer term rejection of earlier Japanese norms and gender roles.
• Alan Greenspan may take Social Anthropology 101
In an interview with Alan Greenspan, Financial Times writer Gillian Tett was surprised when Greenspan expressed interest in social anthropology and asked Tett for suggested readings. In shock, Tett comments that Greenspan no longer thinks that classic orthodox economics and mathematical models can explain everything. [Blogger’s note: I am dying to know which readings Tett suggested to Greenspan! David Graeber’s book Debt would be at the top of my list for Greenspan].
• It’s a big job
The Boston Globe carried an article about Jim Yong Kim’s attempts to overhaul the World Bank. Kim was in Boston Thursday to accept an award from the Harvard School of Public Health. A physician by profession and cofounder of Partners in Health with Paul Farmer and others, Kim is also a medical anthropologist. Although a proponent of the World Bank’s renewed commitment to supporting large hydroelectric dam projects, Kim at the same time expresses concern for the poor: “What we’ve seen all over the world is that if you don’t pay attention to that bottom 40 percent, you can have fundamental instability in your society…Even in countries that have made so many gains in lifting people out of poverty, the bottom 40 percent were still saying, ‘But wait a minute, we want more.’ ” [Blogger’s note: Studies of large dam construction projects consistently show that they displace thousands, even millions, of people and thus increase the number of people in the “bottom 40 percent.”]
• Tanya Luhrmann dumbing down religion?
In an article in The New Republic, Leon Wieseltier its literary editor, argues that, in her recent series of op-eds in The New York Times, Tanya Luhrmann expresses positive views of evangelicism (which he says she “adores”) and is “peddling another intellectual argument for anti-intellectualism, another glorification of emotion in a culture enslaved to emotion.”
• What’s in a name: Asylum seeker is preferable
Australia’s The Age published a critique of recent official Australian statements about categories of immigrants, particularly a new delineation between asylum seekers and illegal maritime arrivals: “The conjoining of ‘asylum’ and ‘seeker’ is evocative. Who seeks asylum? A human in danger, distress and despair; someone who is hoping to survive on the lee shore of kindness.”
In contrast, the phrase “illegal maritime arrivals” contains no sense of humanity. Jonathan Rosa, assistant professor of linguistic anthropology at the University of Massachusetts, says such phrasing “is more about signalling one’s political affiliation than about trying to describe immigration.”
• Post-multicultural ethnic branding in Canada
An article in The Vancouver Sun notes that one in five Canadians are immigrants and nearly as many are second-generation citizens. So, it would seem that ethnic marketing would be on the rise. Instead, there seems to be growing emphasis on a “post-multicultural” nation.
Design anthropologist Ujwal Arkalgud says brands would do well to leverage Canadiana with high profile examples including Molson Canadian beer, Tim Hortons coffee, Hudson’s Bay department stores, and Roots apparel, all of which have effectively used national identity to sell products.
“Looking at audiences based on their ethnicity is a brutal, brutal practice,” said Arkalgud, director of strategy at Sonic Boom, a strategic marketing communications firm in Toronto. “It makes the assumption that just because somebody has immigrated, or has a certain background, they think a certain way; the reality is that our behaviours are guided by who we are and our own beliefs and values.”
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